基于顾客价值的验营销研究.docVIP

基于顾客价值的体验营销研究 摘要：体验营销是一种新的营销模式，它有效地规避了价格战等传统营销战略的劣势，，关键词：；；整合营销传播先驱唐·舒尔茨在谈到现代企业所面临的营销模式选择的普遍困境时曾指出诸多企业所运用的单一、主导性的营销实践已几乎失二、顾客价值创新 obstacles, correcting misunderstandings, advocate good cadre style. 2, adhere to the scientific decision-making and democratic decision-making decision-making law. Correctly handle to ensure that government decrees and based on the actual creative work, giving full play to subjective initiative, put an end to implement the conference meeting, to document the implementation of documents etc. Improve the scientific and democratic decision-making mechanism, improve and implement the decision to solicit the views of experts, the public hearing system. Improve the important decision of risk assessment mechanism and legal review mechanism. 3, to promote team unity. Uphold and improve the system of annual party book talk heart to heart, mind and Party members, Party members to exchange each other not less than 2 times. The implementation of sound team democratic life system, consolidate and enhance the partys mass line educational practice will promote the achievement of the topic of democratic life, criticism and self-criticism normalization, a long-term. Adhere to the party on the basis of the principle of unity, enhance internal communication, strengthen internal supervision, self Sleep maintenance team collective image and authority. three to ensure the execution is not strong or disguised to resist government decrees issues. Individual Bureau leadership team members lack of learning political theory system, not from the objective reality, not with the partys interests above all the principles to deal with personal problems. In the specific work safety supervision in the execution is not strong, in the implementation of the decision to deploy the discount, make choices, engage in work, the implementation of the agreement, uncomfortable is not performed, open or disguised to resist, the lack of subject consciousness of the party organizati