电子商务理论与实务.docVIP

南台科技大學101學年度第1學期課程資訊 課程名稱 課程編碼90D16503 系所代碼 09 開課班級 開課教師 學分 3.0 時數 3 上課節次地點 必選修 課程概述 課程目標 課程大綱 英文大綱 1. The Revolution Is Just Beginning 2. E-commerce Business Models and Concepts 3. The Internet and World Wide Web: E-commerce Infrastructure 4. Building an E-commerce Web Site 5. Security and Encryption 6. E-commerce Payment Systems 7. E-commerce Marketing Concepts 8. E-commerce Marketing Communications 9. Ethical, Social, and Political Issues in E-commerce 10. Retailing on the Web 11. Online Service Industries 12. B2B E-commerce: Supply Chain Management and Collaborative Com