Contemporizing_Herbal_Essences.pptVIP

How did consumer insights aid strategic outcomes? Overall, qualitative research revealed that: The old Herbal Essence still evoked some affectionate memories Its naturals equities could be recast in a contemporary way Its breakthrough packaging could help contemporize its image How did consumer insights aid strategic outcomes? Qualitative research also revealed that: Provocative advertising based on consumer insights could break through category clutter The rejuvenated brand has very broad target audience appeal The relaunched brand has remarkable line extension power What synchronicity caus