广告中的女性形(三稿).docVIP

电视广告中的女性形象不良塑造 摘 要 在当今的广告创作中，女性形象已经被广泛运用，而且这种运用的广度和深度都在不断拓展和深化，对女性角色的塑造越来越多样化。但是由于观念和其他的束缚，广告中的女性形象在呈现出多样化的同时也表现出了模式化的倾向，在运用女性形象的过程出现了一些问题。本文以女性形象在广告中的不良运用为研究对象，首先揭示广告中女性形象不良运用的特征及分类，继而对出现这一现象的分析与探究，最后提出如何进一步完善女性角色在广告中的运用。 关键词：电视广告；女性形象；社会文化；改善 Abstract The?image?of?women?has?been?widely?used?in?todays?advertising?creative,?and?the?use?of?the?breadth?and?depth?continue?to?expand?and?deepen?the?role?of?women?in?shaping?the?increasingly?diverse.?However,?due?to?the?ideas?and?shackles,?the?image?of?women?in?advertising?while?showing?a?variety?of?show?the?tendency?of?the?mode,?there?are?some?problems?in?the?use?of?the?image?of?women?in?the?process.?Bad?use?of?the?image?of?women?in?advertising,?first?revealed?the?characteristics?and?classification?of?the?adverse?use?of?the?image?of?women?in?advertising,?and?then?the?emergence?of?the?analysis?and?exploration?of?this?phenomenon,?and?finally?propose?how?to?further?improve?the?role?of?women?in?advertising?. Key words:television advertising?image?of?women?improved?social?and?cultura 目录