浅析我国旅行社营销中存在的问题及对策.docVIP

二十一世纪竞争的第一要素是服务。随着服务业的蓬勃兴起，服务营销学的广泛传播和运用将是市场营销发展的必然趋势。在经历了价格战阶段后，旅行社行业处于同质化的状态，旅行社要提高自己的竞争力，就必须能为顾客提供最好的服务，能比竞争对手提供更多的让渡价值。因此，旅行社企业必须研究服务营销。现在服务营销在旅游业中所起的作用比以往任何时候都重要。目前我国旅行社业行业利润率普遍偏低，其主要原因就是旅行社缺乏服务营销的理念与策略。同时由于旅行社对旅游服务的理解和使用范围还相对狭窄，造成了旅行社服务功能和产品品种单一的现状；另一方面旅行社为争取利润就降低服务标准，又造成了顾客投诉多、满意度低的状况，这极大地影响旅行社行业整体利润的提高及其长远发展。特别是我国加入WTO后，旅游市场逐步开放，对处于发展中的中国旅行社造成很大的冲击。我国旅行社普遍缺乏国际竞争力，面对新的竞争形势和挑战，旅行社必须重新审视所面临的市场环境，以便制定正确的营销措施；必须研究旅游服务及其规律，树立全面的服务营销观念，进而根据每个旅游企业的内外环境的特点，正确地制定和运用旅游服务营销策略来提高自身的竞争力。由此可见，研究旅行社服务营销问题，对提高旅行社的营销水平和竞争力，应对国际旅行社的挑战是很有必要的，具有重要的意义。 individual grantBusiness development, Head Office of qilu Bank personal credit risk management guidelines are issued to you, please carefully study and implement. Annex: qilu Bank personal credit risk management guidelines qilu Bank b o September 4, 12 key words: sends the individual credit guidelines to inform risk management: leadership, head office departments contact person: Chen Tel: 0531(total of 3) Qilu Banks Office issued on September 4, 2012 Annex: qilu Bank personal credit risk management practices chapter I General provisions to improve the quality of individual credit business, optimize the structure of assets, promote healthy development of individual credit business, according to the China Banking Regulatory Commission guidelines on credit due diligence and other related provisions, combined with Bank practice, these guidelines are formulated. Personal credit business mentioned in this guide, refers to natural persons of the Bank provide foreign currency loan business. Especially those good credit, source of repayment of the Bank stability, guarantee plenty of personal loan needs, and strengthen risk control and asset structure. Personal credit business says the parties must ensure that the borrower credit, such as true, real and have written evidence, strictly in accordance with the rules of the regulation, standards, effective against various types of internal and external fraud.