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Lesson 17：Market Research (II) ? TYPES OF RESEARCH/ METHODOLOGY ? What are the types of research/ methodology available? ? There are 3 basic kinds of research: (??????? A. ‘Desk’ or Secondary Research (??????? The files/ sales records/ company data (??????? Government/ trade associations/ media/ libraries (??????? Competitors/ suppliers customers (??????? Trade fairs/ conference/ seminars (??????? Published and subscription services ? (??????? B. Field or Survey Research (??????? (I) Quantative ad hoc surveys (??????? Personal/ mail/ telephone interviews (??????? Product testing (??????? Name/