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You’ve Got News National Annual Meeting Elective May 25, 2006 Goals of the elective To help you: Generate media coverage for your Council’s efforts Raise awareness of your Council to support recruitment efforts Coordinate local and national Council PR/marketing efforts Share the positive impact Scouting has on your community What we’ll cover The purpose of PR Why talk to the media? What news is and isn’t Story angles Media relations Interviews National Council support The purpose of PR The purpose of PR To increase awareness of Boy Scouts of America (BSA) nationally and in local markets across the country in a positive manner The purpose of PR The purpose of PR “U.S. Muslim scout troops have been increasing in the past two decades,” said Donald York, director of the relationship division of the Boy Scouts of America: 112 troops with 1,948 members are chartered through an Islamic school or mosque. Whats happening now in the Islamic community is very similar to what was happening in the 1920s and 30s in Boy Scouts . . . with the Jewish community, York said. They used scouting to assimilate their young people into America,” York said scouting values -- which include an adherence to faith -- mesh well with Muslim ones. Islamic families and clergies want the same thing for young people, he said. They want them to grow up in their faith and learn their histories and cultures, he said. Things like trustworthy, obedient, clean and helpful -- elements of Scout Law -- these are predominant Muslim ideas. Theyre very attractive to an Islamic family.“ The Washington Post – November 21, 2005 The purpose of PR The tragedies reminded Scouts once again of the importance of the motto Be Prepared. Preparedness has been a recent theme for Scouts who have been working to increase citizen preparedness. About 17,400 Scouts and leaders in the past year have received an emergency preparedness award endorsed by the Department of Homeland Security. Five hundred were congratu