唇膏消费差异折射社会贫富差距.docVIP

唇膏消费差异折射社会贫富差距 The lipstick divide: In beauty sales, its rich vs. poor If youre not aware already, were living in a new retail world, where there isnt so much one large consumer base, but two divided by economic status. The well-off are buying bigtime, the worse-off are just trying to survive. 大家可能还不知道，我们现在生活在一个全新的零售世界里。这个世界并不仅是一个庞大的消费群体，而是被经济地位划分成两个消费阶层。富裕阶层购买高档商品，贫穷阶层只能努力生存下去。 The bifurcation trend is present in apparel and home appliances, and its holding true in the land of lipstick, mascara, and moisturizer too. When it comes to beauty product sales, the rich are puckering up, while the poor are pulling away. 这种两极分化的趋势既出现在服装和家用电器方面，也出现在唇膏、睫毛膏和保湿霜的市场。谈到美容产品的销售，有钱人开心购物，而穷人则黯然走开。 Beauty and personal care sales overall in the United States have been sluggish of late. The market grew 1.8% last year, a slowdown from the 3.2% and 4.3% growth it recorded in 2012 and 2011, respectively, according to Euromonitor. 美国美容和个人护理产品销售额近来总体表现低迷。根据欧睿信息咨询公司（Euromonitor）的统计，这个市场去年增长了1.8%，分别低于2012年3.2%的增长和2011年4.3%的增长。 But a look at the sales of premium beauty and personal care products (priced $21 and up) tells a slightly different story. In that sector, sales grew 3.3% last year, and there was an increase in sales of 16.9% in the period between 2008 and 2013. On the flip side, sales of mass beauty products (priced $20 and under) grew just 1.3% in 2013 and 8.3% in the past five years. 但是仔细观察高档美容和个人护理用品（售价21美元以上）的销售额，大家会发现完全不同的情况。高档美容产品行业去年的销售额增长了3.3%，在2008年到2013年期间销售额增长了16.9%。另一方面，大众美容产品（售价20美元以下）的销售额在2013年仅增长1.3%，在过去五年的增长幅度也只有8.3%。 The higher sales of luxury beauty products that are typically sold at a department store or stand-alone beauty stores such as Sephora, MAC, or Shiseido reflect the economic recovery thats confined to the upper echelon of consumers. As of September 2013, 95% of the income gains since 2009 have gone to the top 1%. As a result, spending by the top 5% of earners has risen 17%; its risen just 1% among the bottom 95% of earners. 奢华美容产品的销售额较高，这些产品通常在百货商店和丝芙兰、MA