对国内外O2O式电子商务的对比分析.docVIP

Case Studies on China’s O2O E-commerce Abstract The O2O, online to offline, is an e-commerce term firstly presented in the U.S. Following the examples of the American “O2O” mode e-commerce company, a great many of domestic internet enterprises are trying to imitate the O2O mode to start a business or to further develop their enterprises, but most of them are not succeed. this paper aims to discuss the current status of domestic e-commerce companies based on O2O mode through several replication failures or unsuccessful domestic O2O e-commerce enterprises, and try to make cause analys