商务实务翻译Unit3Translationoftrademarks教案分析.ppt

Outline 1 Introduction to trademarks Definition Formation Characteristics Functions 2 Translation of trademarks Translation skills Do some practice Top 10 Global Brands Wal-Mart Stores （美国）沃尔玛百货公司 International Business Machines Corporation（美国）国际商用机器公司 Microsoft Cooperation（美国）微软公司 Royal Dutch/Shell Group（荷兰/英国）皇家荷兰壳牌集团 Characteristics Novelty employing figures of speech, adding humorous element, coining new word. Readability uncommon characters are not used. Characteristics Distinctiveness distinguish the goods, Elegance a favora