商务实务翻译Unit3Translationoftrademarks教案分析.ppt

商务实务翻译Unit3Translationoftrademarks教案分析.ppt

Outline 1 Introduction to trademarks Definition Formation Characteristics Functions 2 Translation of trademarks Translation skills Do some practice Top 10 Global Brands Wal-Mart Stores (美国)沃尔玛百货公司 International Business Machines Corporation (美国)国际商用机器公司 Microsoft Cooperation (美国)微软公司 Royal Dutch/Shell Group (荷兰/英国)皇家荷兰壳牌集团 Characteristics Novelty employing figures of speech, adding humorous element, coining new word. Readability uncommon characters are not used. Characteristics Distinctiveness distinguish the goods, Elegance a favora

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