品牌在线社区信息呈现形式-大学毕业论文设计.docVIP

品牌在线社区信息呈现形式研究 摘 要：长期以来，品牌在线社区研究的往往局限于信息呈现的整体框架、界面设计以及交互方式的提供上，很少真正从品牌在线社区的内容进行研究。内容作为品牌在线社区的核心，在品牌在线社区真正建立后，较好的内容才能长期吸引会员，聚集同类相关信息、产生更多的有效信息，为品牌在线社区的长期发展打下基础，为品牌社区提供良好的社区氛围并打造品牌社区的个性文化。因此，本文将通过对部分服装品牌在线社区信息呈现形式展开调查分析，从整体上把握现有的社区信息呈现形式。并对以帖子为主的基础信息呈现方式展开深入调查，以帖子的展示结构和帖子的表达特征为切入点，分析不同的帖子内容对社区的贡献率。以此为依据有效提供在线社区呈现形式，为社区运营提供良好的讨论氛围，构建独特的社区文化。 关键词： 品牌社区 品牌在线社区 信息呈现形式 The research on the form of information presentation about brand online community Major： Information Resource Management Student： Zheng Huan Tutor：Li Guihua Abstract：Over the years，the brand is often limited to online communities of the overall framework of information presentation，interface design and interactive methods to provide，and very seldom from the brand of the content of the online community. However，the content of online brand community as the core of the brand really established online community，only good content can attract long-term members，gather similar information，resulting in more effective information for the brands long-term development of online communities lay the foundation for the brand communities provide a good community atmosphere and culture of brand personality community. This article is through giving some research and analysis about the form of information presentation on part of clothing-brand online community，getting the information presentation form of present online community. The article will do some deep research on the basic information presentation form-tie，and will make the presentation construction of the _tie and the expressing feature the point to analyze the contribution rate the content of _tie benefit the online community. We will make this a basic proof to provide the form of information presentation on online community more efficiently，to provide a good phenomenon non to discuss in the online community，to construct a special community culture. Key words： brand community online brand community the form of information p