Google Analytics and Double Click Basic Sharing.pptVIP

Google Analytics and Double Click Basic Sharing How internet work? Quiz When click was counted in each system? DoubleClick Media Publish System Brand Site Server Log Google Analytics Client question: There is huge gap with doubleclick data and my website UV(GA). The vender must cheated on the click! How are web pages displayed? * How Google Analytics Uses Cookies Text files sent to browsers by websites Visits A count of sessions that have been active on your site for the selected date range Unique Visitor Count of all the Unique cookie id’s during a given time period Bounce Rate A bounce is calculated as a singleview or single-event trigger in a session or visit Identifying Unique Visitors Determining Visitor Session Tracking Traffic Sources Navigation ? Session and persistent ? Session: Last for 30 minutes from set/update ? Identifying UV: Lasts for 2 year from set/update ? Traffic Sources : Lasts for 6 months from set/update /imp;v1;f;213384972;0-0;01%7C177C1;;cs=b%3/hs/12/2009/0331/U2769P712T12D207F67DT20090402091916.jpg /hs/12/2009/0331/U2769P712T12D207F67DT20090402091916.jpg DoubleClick: GIF and JPEG Tracking Impression Browser Publisher Ad Server Before Tracking After Tracking Browser /hs/12/2009/0331/U2769P712T12D207F67DT20090402091916.jpg Ad Tracking Server Publisher Ad Server New Ad Served URL Ad Served URL /intelligentserver /intelligentserver DoubleClick: GIF and JPEG Tracking Click /click;h=v2%7C3AD5%7C0%7C0%7C%2a%7Cq;213384972;0-0;031-1%7C177C1;;%3f/intelligentserver Browser Before Tracking After Tracking Browser Ad Tracking Server Ad Target URL New Ad Target URL FLASH: Tracking Impression Click !--Click Tag-- /click;h=v2|3AD5|0|0|%2a|z;213384972;0-0;031-1|130563187|1;;%3f/intelligentserver !--Impression Tag-- /imp;v1;f;213384972;0-0;01|130563187|1;;cs=l%3f/dot.gif?[unique-string] Flash is a special “picture” which can hold codes within it So co