不良商标翻译策略原则.docVIP

消除不良商标翻译的策略The Strategies to Avoid Bad Brand Translations Abstract In recent years, there are barriers and risks caused by international culture difference in export corporations of China. Now and again, there are cases that the sales of the export commodity are blocked because of mistranslation of brand names. In this paper, through unsuccessful cases, the author wants to make the readers know that an unsuccessful translation to the brand may make the sales of products fall quickly. The basic reason that caused the different results is cultural difference, which really makes the translators h