Bottled water.pptVIP

Bottled water “qi xi ” company Marketing strategy 7-up reverse positioning model. In the full understanding to Coca Cola and Pepsi in peoples minds have occupied an important position, and keen insight into the minds of consumers to cola contains caffeine and germination of tiny uneasy, 7up inspire brilliant location ideas: seven-up is non cola, because caffeine free. The soft and cola by contrast, establish their own big contrast position, 7-up become coke kind outside of another choice. To determine the 7-up in beverage market position, sales gradually increased in Coca Cola and Pepsi after third, seize the cola drinks market. The seven-up company market capacity * participants :zhou yue hua zhang xiao dan lu xue yang From 1987 to start producing bottled products. Outside of the United States, QiXi is PepsiCos registered trademark 7 up Chinese translation, is by the Hong Kong company first translated. 7 up a free translation of seven up, but literally is bad, so take the cantonese homophones word QiXi as the official name in Chinese. Mainland China and Taiwan also after QiXi direct access to the name Fido Dido (also called QiXi boy, sometimes referred to as the Fido) is by Joanna FeiRong created out of cartoon character Fido Dido was PepsiCo to be used as the QiXi of the trademark. Although QiXi in the United States do not belong to the company QiXi (English formerly known as 7-Up) is Dr Pepper/Seven Up the companys lemon soda brand, ‘QI XI’ price : 2.7 yuan People every day how much water to drink until it is appropriate? According to the scientific experiments, adults need to drink every day 1500 ml to 2000 ml water (equivalent to 6-8 cups, or 6-8 bottle of soda bottle), children for 500 ml to 1000 ml. If drink too much time, more than 1 day quantity, will hurt the body One day two liters, a year 365 litres, Each person will not choose the same water, because different tastes, pref