Unit 2 Establishing business relations 课件.pptVIP

Teaching Objectives By learning this section, students are supposed to be able to Identify the letter layout and writing style Comprehend how the writing strategies achieve the effects Grasp the useful expressions used in the letters Accomplish a stimulated writing in practice Teaching Focus Special structures and expressions Writing devices and tips Writing practice Under what conditions is a letter establishing business relations written? It is the first step in dealing with and developing mutual trade. The business growth and broadening depends on the establishment of business relations. So it is very important part to write business letters in business communication. To establish business relations is to know about your clients including financial credit, business lines and capacities, and the intention of trade contacts. channels to establish business Banks Chamber of Commerce Trade Directory Business associates of the same Trade Commercial Counselor’s Office Commercial Office of a Foreign Embassy Advertisements Market survey Exhibitions and Trade fairs Recommendation by a business friend or a client Other sources What contents should be expressed in letters of establishing business relations Telling the trader how we obtain the business lines and addresses Expressing the strong desire to establish the business relations and co-operation Introducing the company including: features, business running and types of commodities Stating what kind of products to promote or to buy If necessary, offering the information reference to help understand the credit information Telling about an enclosure to help understand more about the company such as: brief introduction, catalogues, price lists and pamphlets etc. Please remember to reply as required promptly and politely even if you are unable to meet the needs. The reason should be told in reply so as to leave for the next dealing. The style of letters of establishing business relations The company offers the wis