三网融合论文：三融合形势下制播分离的发展趋势.docVIP

三网融合论文：三网融合形势下制播分离的发展趋势 【中文摘要】数字电视的迅速发展以及当下三网融合新形势,对制播分离的发展产生了重要的影响,既提供了前所未有的机遇,同时也提出了挑战,如何突破困境,规避风险,求得市场竞争中的发展,是当前制播分离发展所需要探讨的路径。目前,我国电视节目资源相对比较少,市场竞争优势不足,主要是由于长期“制播合一”的节目生产管理体制难以激发新的活力。这种自产自销的节目生产方式,在导致成本浪费的同时,也带来了队伍臃肿、素质参差不齐等弊端,制约了我国电视产业飞速发展。在电视节目制作中推行制播分离,可以很好的消除当前电视行业的种种弊端,制播分离不但可以节约电视台的资源,还可以将竞争引入,通过市场的有声劣汰,打造一批有实力、上规模的电视节目制作公司,更好的促进我国电视行业的发展,为我国电视制作走出国门,冲向世界奠定良好的基础。当今三网融合的发展趋势进一步促进了电视节目制作的制播分离,在三网融合的大趋势下,各种新媒体走入寻常百姓家,例如手机电视、网络电视等等。传统的电视节目制作方式已经不能满足新媒体和用户的需要,迫切的需要实行电视节目制作的制播分离。同时,电视节目制作实行制播分离,也能更好的推动新媒体的发展,进一步促进三网融合的趋势。文章大致分为五章,第一章综述三网融合的发展趋势及电视节目制作的制播分离的现状；第二章着重讨论广播电视网特别是数字电视的发展所带来的制播分离的发展趋势；第三章讨论在互联网高度发展的今天,网络电视这种新媒体出现所带来的制播分离的发展趋势；第四章讨论手机电视的出现所带来的电视节制播分离的发展趋势。第五章讨论在新的形势下,制播分离面临的困境与难题,以及应对的方法。 【英文摘要】The rapid development of digital TV and then three nets fusion new situation, to the development of broadcast separation system has produced important influence, not only provides an unprecedented opportunity, also puts forward the challenge, to break through the trouble, avoid risk, get the market competition of the development, is the current system in which to develop explore broadcast separation of the path.At present, China抯 TV program resource is relatively less, competitive market advantage, is largely due to lack of long-term “broadcast unity” program production management system to stimulate new vitality. In the meanwhile lead to cost waste, also brought team overstaffed, uneven disadvantages, restrict the TV industry rapid development in China. In television programme production and broadcast separation, carrying out system to eliminate the current can be very good, the malpractices of television industry can not only save broadcast separation of the resources, can also television introduced, through the market competition, make inferior audio curve with strength, on the scale of the television production company, promote the development of China TV industry in our country and television production out of the country and the world rushed to lay a goo