Lecture_5_chapter_5_1_2011_.pptVIP

Table 5.2, p 155 clearly shows that forms of socially responsible behaviour are linked to the ethical behaviour of managers in relation to stakeholders Three models of CSR: Corporate citizenship model organisation engages in CSR without expectation of commercial return Social contract model managers believe there is a moral right to respect the moral rights of society Enlightened self-interest model based on the belief that high degrees of CSR lead to competitive advantage through differentiating the company from its competitors, attracting greater market share CSR cont CSR is about b