CRM Part B V 1.3.pptVIP

* * * * * * * * * * * Add some terminologies into Part A. * * * * * * * Automating CRM Agenda Background A Changing Consumer Business Challenges Advent of relationship Marketing Life time Value of a customer Banking Example Automobile Example Fundamentals of CRM What is CRM? Why CRM? Technology Perspective Components of CRM Background-A Changing Consumer Organizations are busy building relationships with the customers The primary goal is to improve long-term growth and profitability through a better understanding of customer behavior Focus is on aligning business functions like to