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* * * * * * * * * * * * * * * * * * * * * * * * * * * * 帮助媒体就是帮助你自己 目录 什么是媒体 西方媒体的思维方式 报道方式 沟通中注意的问题 国际媒体环境 什么是媒体 “Media”? The word “media” refers to any kind of format used to convey information. “Mass Media” refers to those types of media that are designed to reach large numbers of people. The various types of mass media are:?  通讯社 电视 (cable, network, etc.) 广播? 电影、视频介质 平面出版物 (报纸、杂志直邮等)? 照片、图像 电子介质(网络媒体， 电子邮件，博客、社交媒体等)? Asia Japan - Kyodo News Agency * China - Xinhua News Agency* Australia - Australian Associated Press * New Zealand - New Zealand Press Association * Hong Kong - New China News Agency * Korea - Yonhap News Agency* Malaysia/Singapore - BERNAMA News Agency * New Zealand - New Zealand Press Association* India - Press Trust of India * Indonesia - ANTARA News Agency * Vietnam – Vietnam News Agency * Philippines – Philippine News Agency * Pakistan/Afghanistan – Pakistan Press International * Bangladesh - United News of Bangladesh * Thailand – InfoQuest* Europe, Middle East, and Africa Europe -- European Photo Agency (EPA) UK -- Press Association Spain -- Europa Press* Germany – newsaktuell (a unit of Deutsche Presse Agentur*) Austria -- Austria Presse Agentur * Switzerland -- Schweizerische Depeschenagentur * Russia and CIS nations -- ITAR-Tass and Prime-TASS* Belgium -- Agence Belga The Netherlands -- ANP* Poland -- PAP Italy -- Immediapress/ADNKronos * South Africa -- South African Press Association (SAPA) Africa - PANAPRESS Middle East/North Africa -- Middle East News Agency* Czech Republic -- CTK Slovakia -- TASR Baltic States -- Baltic News Service* Portugal -- UNS * Today’s Media Kingpins 媒体的影响力 The news media are a primary source of those pictures in our heads about the larger world of public affairs, a world that for most citizens is “out of reach, out of sight, out of mind.” What we know about the world is largely based on what the media decide to tell us. More specifically, the result of this mediated view of the world is that