品牌战略企业竞争力.新doc.docVIP

目 录 摘要……………………………………………………………………………………………1 关键词…………………………………………………………………………………………1 Abstract………………………………………………………………………………………1 Key words………………………………………………………………………………………1 引言……………………………………………………………………………………………2 一、品牌及品牌战略对企业竞争了的现实意义……………………………………………2 （一）（一）品牌：核心竞争力的外在体现（二）品牌：“扩大资源，拓展市场，降本增效”的尚方宝剑（三）品牌：实现可持续发展的动力源泉：关键词：Abstract: The central committee proposed that must speed up the cultivation independent brand, forms one batch of international competitiveness strong superiority enterprise. The department of commercial affairs is organizing to develop “brand Wan Lixing” the activity, this is o