格力空调是市场研报告(长沙地区).docVIP

格力空调市场调研报告 学 生： 邓文偲、贺彬、周龙辉 蒋旭、余志刚、李博、周双红 组 号： 第 三 组 专业班级： 11级市场营销二班 学 院： 商 学 院 指导老师： 毛 宁 二〇一二年十二月六日 目录 摘要·····················································3 一、前言··················································4 二、调查技术与样本描述··································5 2.1调研目的···············································5 2.2调查技术及样本描述·····································5 三、调查数据分析·········································6 3.1针对调查性别比例分析··································6 3.2针对消费者学历分析·························