郑弘毅- GU复习资料.docVIP

MPO From the expectancy theory --- 是指组织目标与员工期望相互吻合，有利于提高员工的工作积极性。 Equity theory—公平论。。。（1）员工自身的付出与受到的待遇是对等的 （2）公司内部没有明显的特权 we can find that Barr’s company has some Reward schemes like long service award scheme, profit linked share plan and all-employee share ownership plan which can improve employees’ motivation and reduce employees’ turnover. --- 还需适当展开“员工持股计划”与 “利润分享计划”的具体内容。。 ------------------------------------------------------------------------------------------------------- Organization is an ‘open system’ and therefore, it necessarily influenced by chance in the external environment. The system process is including input, next to transformation and turn to output. External analysis tool is SPELT which are standing social, potential, economic, legal, technology. The five factors influence the company development. Social In the case, consumer’s preference taste and buying patterns, public’s attitude. The soft drink are mostly bought by young people, so the up-to date advertising is not to suit the market. Political French government influence take-over by Coca-Cola of period Richard and sold to Cadbury Schweppes. They treat to orangina franchise. Russian market is effected by the Russian government. Russias political instability, and by Western powers of economic sanctions, the factors may lead to market failure. Economic Euro is affecting Barr’s financial performance. From 2001 to 2002, the value of the pound was high against the Euro. Supplier trend to sale the import goods and give up the local products. The knock-on effect the other soft drink, this situation forced UK supplier to cut prices, like Irn-Bru, that could not be sourced abroad. Legal The Barr’s company has two complaints in 1996 and 1998 especially, they made to the advertising standards authority. In 1996, the ASA did not uphold the complaint. They accept the advert was intend to be humorous and considered that the claim would be regarded as nonsensical humor. In 1998, the co