量化营销一一年营销计划 试题.docVIP

学习课程：量化营销——年度营销计划 单选题 A? 指导日常的营销活动 B? 发展事业和团队 C? 帮助管理者有远见地看待企业的发展方向和目标 D? 提高自己的营销水平和管理水平 A? 可以颠倒存款 B? 不能颠倒 C? 无所谓 D? 不固定 A? 优势 B? 弱点 C? 资金 D? 威胁 A? 战术 B? 战略 C? 操作 D? 监督 A? 客户采购的规模 B? 消费类产品采购 C? 工业类产品 D? 超大规模采购 A? 个人决策 B? 周期短 C? 购买风险较大 D? 金额小 A? 机会均等原则 B? 见缝插针原则 C? SMART原则 D? AA制原则 A? 消费类产品采购 B? 工业类产品采购 C? 交易式采购 D? 化妆品采购 A? 产品 B? 方案 C? 时间 D? 渠道 A? 愿景是指长远的、能够激动人心的美好境界 B? 愿景就是企业发展的方向和目标 C? 愿景就是使命，两者是一体两面的关系 D? 愿景就是一个人的美好愿望 A? 可示范性 B? 提高待遇 C? 加强沟通 D? 关键性成功因素 A? 看身高 B? 看学历 C? 看年龄 D? 看性格 A? 平静 B? 意识 C? 破坏 D? 购买 A? 沟通 B? 赢率 C? 速度 D? 机会 A? 在市场上占有最大份额、营销组合均居领导地位 B? 满足于现在的地位，战略根据领导者的战略变化做出相应调整 C? 营销能力相对比较薄弱，为求生存而进行拾遗补缺 D? 策略是攻击领导者，努力扩大自己的市场份额 leading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take leading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take leading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take