沃尔玛2015促销策划书.docVIP

沃尔玛2015年 双节促销活动策划书 市场营销2班 许慈娟 目录 一、活动背景·············································3 二、活动目的·············································3 三、活动时间和地点·······································3 四、活动准备·············································3 五、活动展开·············································4（一）促销活动方案·······································4 1、元旦积分双倍送········································4 2、新年惊喜换购价·········