Electronic Commerce043002课件.pptVIP

Electronic Commerce043002 Chapter 3: Selling on the Web: Revenue Models and Building a Web Presence Dr. Jing Zhou Learning Objectives In this chapter, you will learn about: Revenue models How some companies move from one revenue model to another to achieve success Revenue strategy issues that companies face when selling on the Web Creating an effective business presence (企业展示) on the Web Web site usability (可用性) Communicating effectively with customers on the Web Key Terms account aggregation 帐户整合 addressable media 可寻址媒体 advertising-subscription mixed revenue model 广告收费混合盈利模式 advertising-sup