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What Does the Multimedia Actually Mean? Literally, multimedia means two or more media.If the publisher of this book wanted to join the current hype about multimedia, he could advertise the book as using multimedia technology.After all, it contains two media:text and graphics（the figures）. Nevertheless, when most people refer to multimedia, they generally mean the combination of two or more continuous media, that is, media have to be played during some well-defined timed times interval, usually with the users interaction. In practice, the two media are normally audio and video, that is, sound p