战略术语：Stategic map.docxVIP

战略地图Strategic map战略地图Robert S. Kaplan和David P. Norton提出。他们是平衡记分卡的创始人。“平衡计分卡”只建立了一个战略框架，而缺乏对战略进行具体而系统、全面的描述。战略地图的核心内容包括：企业通过运用人力资本、信息资本和组织资本等无形资产（学习与成长），才能创新和建立战略优势和效率（内部流程），进而使公司把特定价值带给市场（客户），从而实现股东价值（财务）A strategy map is a diagram that is used to document the primary strategic goals being pursued by an organization or management team. It is an element of the documentation associated with the Balanced Scorecard, and in particular is characteristic of the second generation of Balanced Scorecard designs that first appeared during the mid 1990s. Customer perspectiveCustomer value propositionFunctionalitySelection Availability Quality PriceProduct / service attributesBrandImageSevicePartnership RelationshipInternal perspectiveRegulatory socialProcessesEnvironment Safety healthEmploymentCommunityInnovationProcessesOpportunity IDRD portfolioDesign / developLaunchCustomer managementProcessesSelectionAcquisitionRelationGrowthOperations managementProcessesSupplyProductionDistributionRisk managementLearning and growth perspectiveHuman capitalInformation capitalOrganization capitalcultureLeadership AlignmentTeam workFinancial perspectiveImprove cost structureIncrease asset utilizationExpand revenue opportunitiesEnhance customer valueLong-term shareholder valueProductivity strategyGrowth strategyStrategy map创新战略Innovation StrategiesChoosing the Right Innovation ProjectsWhen I have finally decided that a result is worth getting, I go ahead on it and make trial after trial until it comesThe cost and time required to create a new product or service are so large than lack of a perfectly aligned and executed innovation strategy can be extremely wasteful. You must create an innovation strategy that is aligned with not only your firms core mission and values, but with your future technology, supplier, and manufacturing strategies. Lack of alignment between product and process architectures rapidly increases cost and risk. If your development process and organization structure are no