浅谈独立书店的境和发展,以北京单向街、南京先锋、广州方所为例.docxVIP

目录摘要1前言3第1章互联网冲击下的独立书店51.1互联网售书的低廉价格51.2互联网售书的多元与便捷61.3图书商品对于电子商务的高适应性61.4互联网时代下的全新阅读方式7第2章独立书店的独特经营困境82.1沉重的房租成本82.2单一的盈利来源82.3僵化的经营管理9第3章独立书店的新生之路113.1多元化之路113.2个性化之路133.3新型的经营管理143.4独立书店联盟163.5对于独立书店的政策扶持17结论18参考文献19致谢20摘要：独立书店是现代城市文化的重要组成部分，是展现社会精神生活的重要窗口。新世纪以来迅速发展的互联网革命彻底改变了人们的生活面貌，技术塑造全新的消费方式与阅读方式，对古老的独立书店行业产生巨大冲击，而独立书店的倒闭风潮某种程度上也显现了整个独立书店行业的重新组织和全新更新。那些留存下来的为数不多的独立书店们，它们因为其独特的品质和风格在行业危机的风口浪尖焕发光彩，不仅对人们产生了巨大吸引力，而且成为城市的地标和名片。北京的单向街书店，南京的先锋书店，广州的方所书店正是这样，它们在新的时代背景和信息技术革命的浪潮之中对独立书店功能进行重新定位和诠释，进行多元化和个性化的深度挖掘来迎接网络生活方式对于传统图书行业的打击，在经营管理等方面勇于摒弃常规而进行开拓性的发挥和创造，它们密切参与城市精神文明的构建，为独立书店的生存和发展提供了有益的方向。关键词：独立书店 生存困境 网上书店Abstract: Independent bookstore is an important part of modern city culture, is an important window of social spiritual life. Since the new century, the rapid development of the Internet revolution changed peoples lives, technology have shaped a new way of consumption patterns and reading, led to a huge impact on the ancient independent bookstore industry, but independent bookshops agitation has also shown up to a certain extent the reorganization and new updates of the whole independent bookstores industry. Those surviving one of the few independent bookstores, they radiant in the forefront of the industry crisis because of its unique quality and style, not only had great attraction for people, and become the landmark of the city and calling card. Danxiangjie bookshop in Beijing, Xianfeng bookstore in Nanjing , Fangsuo bookstore in Guangzhou is just so, they are in the new era background and the wave of information technology revolution to reposition and interpretation function of independent bookstore, exploring the depth of diversified and personalized to meet the challenge from web lifestyle, in such aspects as management have the courage to abandon the routine for pioneering and creation, they are closely involved in the construction of spiritual civilization, for the survival and development of independent bookstore provides a useful direction.Key words