Innovation and Cost Leadership.pptVIP

Innovation Cost Leadership Wolfgang Kurth 15. November 2004 Airline Prices vs Consumer Prices Yield Trend Utilisation Load Factor Trends Breakeven Passenger Load Factor at Record Highs Airline Cost Overview:Externally Internally Driven Costs Typical Airline Cost Split Offset Higher Capital Cost with Lower Operating Cost Yield Per Passenger vs Price Per Seat DOC Sensitivity vs Price Increases % Improvement Needed to Get a 1% Cash Cost Decrease The Perspective of Time Agenda Todays Demand Is Triggered By Low Fares Market Share Of LCCs Impressive Growth Of LCCs Within Europe Growth Gene