Pricing Innovation：Enhanced Bundling Proposal.ppt

PRICING INNOVATION TOPIC AREAENHANCED BUNDLING IN TELECOMMUNICATIONS - PROPOSALJune 2001 PURPOSE OF THIS DOCUMENT This document is a sanitised version of a proposal to the retail business unit of a vertically integrated telecommunications company The document has three parts: The arguments for the necessity of a bundling project at the client A generic approach for bundling case work in a retail telecommunications player An appendix containing telco specific thoughts on bundling It is expected that this document could serve as the basis for proposals to other telcos and other industrie