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CHAPTER 11 GROUP INFLUENCE AND OPINION LEADERSHIP Multiple Choice 1. A(n) _________________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual’s evaluations, aspirations, or behavior. a. opinion group b. select group c. reference group d. focus group Answer: (c) Difficulty: (E) Fact Page: 366 2. Reference groups influence consumers in three ways. Which of the following is NOT one of those ways? a. Informational. b. Reputational. c. Utilitarian. d. Value-e