高一英语 Module 4 Unit 1 Advertising reading 1牛津版.pptVIP

Reading: Advertisements 1st Period Lead-in:What kind of product or service is being advertised? Fast-reading 1 What do advertisements encourage people to do? 2 What does PSAs stand for? 3 What are PSAs meant to do? Detailed-reading 1 Where are the advertisements most commonly found? 2 What is the difference between commercial advertisements and PSAs? 3 Why are some of the ads clever according to the article? 4 When did China begin a nationwide public service advertising campaign? 5 Why should we follow the advice in PSAs? T /F 1 Advertisements are found in many places. 2 PSAs are only found in newspapers. 3 All advertisements tell the complete truth. 4 PSAs and commercial ads use some of the same methods. 5 Commercial ads can give us valuable information about how to live our lives. 6 An ad warning people against smoking is an example of a PSA. Discuss the structure of the text Reading Strategy Subject: Information support the idea: (1) (2) (3) Conclusion: Words-matching 1 persuasive 2 promote 3 intended 4 be aware of 5 cure 6 nationwide 7 schooling 8 committing suicide a sending b able to make someone believe something c meant or planned to do d killing oneself e help a thing or an idea become popular f know or realize g makes an ill person better or solves a problem h happening throughout a country Summary of the text: Part E (1) advice (2) advertisements (3) intended (4) public welfare (5) promote (6) customers (7) persuasive (8) nationwide (9) campaigns (10)encourage Debate: Group A: Advertising has a positive effect on our lives. Group B: Advertising has a negative effect on our lives. What we learned today? 1 We learned something about Advertisements, especially the differences between Commercial and PSA advertisements. 2 We can have our own attitudes towards advertisements now. Homew