2011工商管理畢业论文浅析如何提高企业竞争力.docVIP

PAGE PAGE II 四川师范大学本科毕业论文 浅析如何提高企业竞争力 学生姓名 牟岑雪 院系名称 应用技术学院 专业名称 工商管理 班 级 2011级3705班 学 号 2011370527 指导教师 邓寒梅 完成时间 2015年4月24日 浅析如何提高企业竞争力 工商管理专业 学生姓名 牟岑雪 指导老师 邓寒梅 摘要 随着网络和信息技术的飞速发展，促进了经济全球化发展的步伐，市场竞争日益激烈，企业如果想在千变万化的市场环境中取得立足之地，就不得不迫切地寻找新的竞争环境的经营管理模式亟待匹配，如何提升企业的竞争力是现在企业常见的业务问题。同时，消费者对面临的产品的不断丰富化，迫使消费者无论从选择渠道还是在产品种类的选择上都拥有了更大的选择权，市场正逐渐从“以产品为中心”过渡到“以客户为中心”。为提高企业竞争力，管理者们顺应市场变化加强对市场竞争环境的分析。但大多数对企业竞争力的分析属于静态分析，这种分析描述了在某一特定时期内存在的相关因素，并解释这些因素如何相互作用，从而给企业带来利益或造成麻烦。然而，如果没有这些因素的相互障碍的作用，在静态分析的情况下已经发生了巨大的变化，那么也就没有发挥。传统的竞争力分析就没法帮助我们了解企业应当如何经营。因此，面临10倍速转变的市场，为了切实满足客户的需求，进一步提高客户忠诚度，就必须依靠现代化的管理思想和管理手段，比如塑造优秀的企业文化、进行管理创新、实施名牌战略、整合企业资源，创造良好的竞争环境等。 关键词 企业竞争力 对策 意义 Analyses how to improve enterprise competitiveness Abstract With the rapid development of network and information technology, promoted the development of economic globalization, market competition is increasingly fierce, enterprise if you want to be a foothold in the ever-changing market environment, have to urgently looking for new competitive environment, it is necessary to match the management pattern of how to improve enterprise competitiveness is now common business problems. At the same time, consumers face products constantly enrichment, forcing consumers to both from choose channel and on the choice of products have more options, the market is gradually transition from product-centric to take the customer as the center. In order to improve enterprise competitiveness, managers to adapt to market changes to strengthen the analysis of the market competition environment. But most of the analysis of the competitiveness of enterprises belong to the static analysis, the analysis describes the related factors in a certain period of time, and to explain how these factors interact, thus brings to the enterprise interests or cause trouble. However, if the absence of these factors mutual effect, in the case of static analysis has great changes have taken place, then there would be no play.