汽车感知质量培训PerceptualQualityOverview素材.ppt

Another alternative Desired States Precision Fits精确匹配 Toyota RAV 4 – Not Recommended 不推荐 Recommended 推荐 Not Recommended 不推荐 Recommended 推荐 Perceptual Quality感知质量 – Key Message 关键信息 Perceptual Quality is all about: 感知质量的所有一切都是为了： Delighting customers from the first second to the very last moment of ownership 让客户从拥有车的第一秒开始到最后都感到满意和愉快。 Perceptual Quality is a systematic approach focusing on: 感知质量是一个系统的方法，致力于： Understanding customer wants and needs 理解客户的所想与所需 “Gotta” have designs 让顾客“非要不可”的设计 Engineered and manufactured with precision 精密的工程与制造 How Good Can You be?你的质量能有多好？ How Good Should You be