市场营销英语课chapter 1.pptVIP

terminologies 1.marketing concept 11. portfolio plan 2.marketing planning 3.production (customer, selling) orientation 4.market penetration strategies 5.product (market) development strategies 6.marketing mix 7.Strategic planning 8.strategic business unit（SBU） 9.competitive advantage 10.cross-functional team Part Ⅰ The Marketing Concept Ⅰ. Definition of Marketing Concept theory or idea that an organization should seek to make profit by serving the needs of customer groups. Ⅱ. common guideline of sales concepts ★ product orientation: focus on t