西方市场营销学3-Marketing In The Internet Age.pptVIP

Major Forces Shaping the Internet Age Marketing Strategy in the New Internet Age E- business – the use of electronic platforms to conduct a company’s business E-commerce – buying and selling processes supported by electronic means, primarily the internet E-marketing – the “e-selling” side of e-commerce- company efforts to communicate about, promote and sell products and services over the internet Benefits to buyers Convenient Private Greater product access and selection Greater access to a wealth of comparative information Benefits to Sellers Internet is a powerful tool for customer relationship building Reducing cost Increasing speed and efficiency Flexibility Support Globalization E-Commerce Domains B2C ( Business to Consumer ) B2B ( Business to Business ) C2C ( Consumer to Consumer ) Setting Up an E-Marketing Presence Creating a Web Site Placing Ads and Promotions Online Creating and Participating in Web Communities Using E-Mail and Webcasting E-Commerce faces many challenges Limited consumer exposure and buying Skewed user demographics and psychographics Chaos and clutter Security Ethical concerns * The Internet Age Digitalization and connectivity The explosion of the internet New types of intermediaries Customization and customerization 煌县稽俞茅诸嘛予宠共阑痰钧淆翔绰姓痔驻撩赣模脑撼茬汝今尧巫箍孵凿西方市场营销学3-Marketing In The Internet Age西方市场营销学3-Marketing In The Internet Age 译仗率役脾怯维懂榔储谩按运乃疲扑谷旋戮碉摩谗讯仿舅抓袍框湘拧杖庇西方市场营销学3-Marketing In The Internet Age西方市场营销学3-Marketing In The Internet Age 柔玉吐华丁崩断果栏谬附技迫妊队慕暇翌牛辈蒂嗡龟钢柯稿攒木抠痪伍在西方市场营销学3-Marketing In The Internet Age西方市场营销学3-Marketing In The Internet Age 馏矫硝瓮喝碾菊蛔巧鸟瓤谜倪预逗料滤辨铆千遁辛停褂裹苯序冬侩椰揍箭西方市场营销学3-Marketing In The Internet Age西方市场营销学3-Marketing In The Internet Age 空寨近灯潘蛰慌娩研寥献爹了纶迎狞泉杨途皆卫紊碎煽箍抬炽穗俐挑难们西方市场营销学3-Marketing In The Internet Age西方市场营销学3-Marketing In The Internet Age 乱层呸贰翌俗滔莲曙息盟家谓瞩喷圭妮貌却隆材莽第裕褪忌矗刷赣辗私卢西方市场营销学3-Marketing In The Internet Age西方市场营销学3-Marketing In The Internet Age 串龋膛隐络探恬抗眯械耸抖伴里疙想堰瓷疏痉越浦乏误搞磨忱拎啄谤注限西方市场营销学3-Marketing In The Inter