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Nokias Strategy in India Abstract: The case presents an overview of Nokias entry and expansion strategies in India. In the past one decade, Nokia has emerged as one of the most recognized brands in India, surpassing some of the Indian business conglomerates in terms of revenues. The case describes the marketing strategies of Nokia in India and examines how the Nokia brand has become synonymous to mobile phones in the country. While Nokia considers India as one of the most important markets for its future growth, the company has been facing stiff competition in the recent years from Korean players like Samsung and LG. The case highlights Nokias strategies to compete with Korean companies and its product expansion plans in the near future Keywords: Nokia India ,Indian Mobile Phones Industry, CDMA, GSM, Marketing Strategy, Marketing Mix, Customization, Branding, Nokia Priority Dealer, Nokia Professional Centers, Rural Marketing, International Business “The Indian market is growing rapidly and the mobile penetration rate is still low. Its got great potential.”1 - Song Sauk-hun, Analyst at Gartner Inc. in 2004.2 “We see a great potential for the continued growth of mobile telephony in India where mobile penetration is relatively low. As the leading brand in mobile communications in India, Nokia will continue to deliver products which cater to the needs and preferences of Indian consumers.”3 - Robert Andersson, Senior Vice-president, Nokia Mobile Phones Asia Pacific, in 2003. Nokia - Made in India In April 2005, Nokia India, a subsidiary of Finland-based Nokia, announced that it was setting up a manufacturing facility for mobile devices in Chennai, the state capital of Tamil Nadu in southern India. Nokia planned to invest US$ 100-150 million in the facility, where the production was expected to begin in the first half of 2006.Pekka Ala-Pietil?, President and Head of Customer Market Operations, Nokia Corporation said, “Establishing a new factory in India is an importan