鳳岗镇发展婚庆产业的思考.docVIP

凤岗镇发展婚庆产业的思考 ????????????????????????? 林汉筠 ? 摘要：凤岗镇是客侨之乡，也是中国婚庆名镇。这里有年产值5000多万元的婚庆产业创意园，正在规划建设中的婚庆产业基地。但随着中国婚庆产业的蓬勃发展，东西婚庆文化的交融，人民群众对婚庆需求不断提高，也给我们带来了婚庆产业发展的思考。本文试图以婚庆的起源、凤岗发展婚庆产业的SWOT 进行动态分析，对凤岗镇婚庆文化产业发展的内外部环境进行全面、系统、准确的分析,为凤岗镇打造婚庆名镇提供科学依据。 关键词：婚庆文化；婚庆产业；发展思考 Thinking on the Development of Wedding Industry in Fenggang ???????????????????????????? Lin HanJun Abstract: Fenggang is the hometown of overseas Hakka, and it is also famous for its wedding industry in China. It has a creative park of wedding industry which produces a value of over 50 million per year, and also has a base for wedding in