BALANCED SCORECARD FOR STRATEGIC PLANNING AND MEASUREMENT.pptVIP

Intro: CNI 20 years old Core Business: MLM Others: Contract Manufacturing, FB Retail, Export/Trading, eCommerce, Shared Services Malaysia, Singapore, Brunei, Indonesia, India, China, Hong Kong, Philippines, Italy, Taiwan, Oman, United States, Vietnam Staff force: ± 500 Distributors: 200,000 Products: Consumer Goods and Services Introduction to Balanced Scorecard and Strategy The digital watch didnt come from established watch companies, the calculator didnt come from slide rule or adding machine companies, video games didnt come from board-game manufacturers Parker Bros or Mattel, the ballpoint pen didnt come from fountain pen manufacturers, and Google didnt come from the Yellow Pages Bob Seidensticker, Futurehype What’s wrong with Strategic Planning Today? Long-term Plans Objectives Strategies Enablers Resources What’s wrong with Strategic Planning Today? Biggest Threats often come from OUTSIDE your normal industry Planning from the base of an ‘Existing’ organization vs. zero-based Traditional Analysis (e.g. SWOT) based only on known or existing assumptions or knowledge Spending too much time in market research and analysis Defining the company from a Product/Service perspective vs. Category vs. JTBD (e.g. Coca-cola) Wrong Benchmark – already successful vs. what made them successful Implementing BSC and PMS to improve Business Model and Strategy New strategy, same people Why BSC? Reason 1: Balanced Reason 2: Cause-and-Effect Balanced Scorecard: Corporate Balanced Scorecard: NGOs, Non-Profits, Governments Side notes on BSC BSC should be a Thought Process and a Tool not a Religion (e.g. Excel? vs. Budgeting) BSC ≠ Appraisal New BSC implementations should start linking with Budgeting right from the beginning The ‘proper’ BSC approach should rightly fully be heavily customized to the organization ‘Strategic Planning’ trainings should be provided before ‘BSC’ trainings Clear definitions for Accountability vs. Impact vs. Influence vs. Assistance Today’s Agenda Summary: