佛山陶瓷产业集群介绍学习笔记.docVIP

佛山陶瓷产业集群介绍 The Introduction of Foshan Ceramic Industry Cluster *佛山—中国最大建筑陶瓷生产基地 Foshan-the largest architectural ceramic production base in China 佛山位于中国广东省中南部，地处珠江三角洲腹地，东倚广州，南邻港澳，地理位置优越。 Foshan is located in central and southern Guangdong, China, located in the Pearl River Delta hinterland, east to guangzhou, Hong Kong and Macao adjacent to the south, the geographical position is superior. 佛山地区的建陶产业是中国建陶产业的重中之重，年产量达20多亿平方米，是我国最大的建陶生产基地和出口基地，而佛山是这个地区的轴心。 “佛山陶瓷”成为广东陶瓷的主要代表，是我国最大的建筑陶瓷生产基地，又是继意大利、西班牙之后的世界第三大建陶出口基地，被称为中国四大陶瓷生产基地，拥有“国家建筑卫生陶瓷特色产业基地”、“中国陶瓷名都”等荣誉称号。 Foshan architectural ceramic industry is the top priority in China, the annual production is up to more than 2 billion square meters, it is the largest architectural ceramic production base and export base, and Foshan is the axis of this region. Foshan ceramic becomes the main representative of Guangdong ceramic , is the largest architectural ceramic production base in China, is the third largest architectural ceramic export base in the world after Italy and Spain, Known as Chinas four major ceramic production bases, with honorary titles like National Sanitary Ceramics Characteristic Industry Base, China Ceramic Famous City. *佛山陶瓷品牌影响力巨大 The great influence of Foshan ceramic brands 在目前产品、渠道竞争白热化的今天，拥有市场比拥有工厂更重要，拥有市场的唯一办法是拥有占市场主导地位的品牌。佛山陶瓷企业非常注重品牌推广，塑造了一大批很有影响力的品牌，对做大做强佛山陶瓷、打造佛山区域品牌作出了重大贡献。 In current, the competition of products, channels is intensified, holding market is more important than having factory, the only way to hold the market is holding the brands with leading position in the market. Foshan ceramic enterprises pay plenty of attention to brand promotion, shaping a large number of brands with great influence, making a significant contribution to making Foshan ceramics bigger and stronger, and creating Foshan regional brands. *陶瓷界人才汇集 The collection of ceramics talents 佛山陶瓷行业拥有国家工艺美术大师9人，占全国的23.7%；国家陶瓷艺术大师11人，占全国的31.4%；广东省工艺美术大师19人，占全省的22.6%；广东省陶瓷艺术大师9人，占全省的56.3%，是全国陶瓷产区中工艺美术大师和陶瓷艺术大师最密集的地区。 Fosh