GSBS6005 Marketing SESSION 1.pptx

Session 1Making Marketing Value Decisions: Markets and the Marketing ProcessTeaching staffInstructorName: Mr Steve JamesEmail: mailto:steve@steve@Course Co-ordinatorName: Ms Ting YuEmail: mailto:christine.armstrong@.auTing.Yu@.auPlease use private email to contact your instructor or course coordinator only when you have a question or issue of a personal nature. All other questions or comments should be posted on the appropriate thread on the Discussion Board so that all students can benefit from the dialogue. Your instructor/ course coordinator will respond to personal emails within 48 hours.Prescribed textSolomon, M.R. Marshall, G.W. Stuart, E.W. (2012). Marketing: Real People Real Choices (7th Edn), Pearson Education Inc., Upper Saddle River, New Jersey, USA. (Pearson International Edition) ISBN-10: E994249712 ISBN-13: 9314994249712 You are expected to read widely when preparing your assignments. In particular, you should use the resources of the university library, especially the journal literature. Note: Consultation of lecture notes does not count as reading widely. Module (Week)TopicText ReadingLearning Activities 1 Markets and the Marketing Process: Making Value Decisions - WHAT IS?Understanding marketing; the marketing process, markets and market orientation Value creation, value propositions, competitive advantage and capabilitiesThe augmented productCh 1Comprehensive discussion of course outline, assessment and outcomes, group workPlagiarism and academic misconduct2 Strategic Environment: Marketing in the Organisation – WHERE DOES IT FIT?Business and Marketing Strategies; ethics and social responsibility Planning and the marketing plan; Situation analysis and the SWOTCh 2, 3 Discuss the role and importance of the vision and mission for a business. Create a Mission Statement for the class. Discuss resources, capabilities and skills gaps3 Behaviour Cognition in Marketing - WHO..?Understanding customers’ and consumers’ behaviour; Marketing ResearchC