一些商业名词解释.docxVIP

Market segmentation: occurs when a business analyses its potential market and then divides it into segments (parts). Most businesses know that only a limited number of people will buy their product or service, the aim is to determine who those people are and “target” the marketing budget towards them.市场细分：是一个企业分析它的潜在市场并将其分为不同部分。大部分企业知道只有有限的一部分人会买他们的产品或享受服务，目的是确定这些人是谁，并将营销预算指向他们。The segment of the market on which the business concentrates its marketing effort is called the target market.企业专注于它们市场工作的部分叫做市场目标。A target market is composed of consumers who have similar buying needs and behavior patt