中国汽车企外部环境分析.docVIP

Analysis of the External Environment of the Chinese Auto Enterprises 【Abstract】 The external environment analysis focused on the identification and evaluation of external trends and events beyond the Companys ability to control. Through the analysis of the external environment, well clear of the opportunities and threats faced, able to choose to determine what to do. Make the right foreseeable future changes of the external environment, strategies can be a prerequisite for success. The auto industry has a history of more than a hundred years. As traditional industrial enterprises, auto companies have long external environment analysis. In recent years, Chinas auto industry is rapid development， and many outstanding enterprises is established. In this paper, we make the BYD Auto Company as an example to introduce the external environment of the Chinese auto companies. 【Key Word】External Environment; BYD Company Limited; Chinese Auto Enterprises; Corporate strategy Introduction Industry strategy formation is not a continuous recurring activity process; usually appear in a period of stability, a period of change such a discontinuous process of non regular activities. This means that for most of the enterprise, this strategy has been formed often in a relatively stable condition, unless the enterprise operation of the abnormal situation, or always tend to keep moving direction along the Settings. This means that business success is used will become a trap operation today, at present operation success, often for future failure seeds, due to the change of environment, enterprise strategy in maintaining the status quo will make the loss of response sensitivity. From the external environment of the enterprise directly to distinguish can be divided into two categories of the general environment and specific environment. The general environment can affect the macro-environment of a particular social enterprises, more indirect impact on the enterprise. Specific environm