Casestudy—AppleComputerPPT.pptVIP

Suppliers and Distributors Case study — Apple Computer 1996~1997 Lost nearly 1.9 billion 1998~ made 309 million The reasons of Apple’s success The return of confounder Steve Jobs The introduction of new products (iMac) Remaking the company’s inefficient supply chain Outsourcing most manufacturing and assembly work to contract manufacturers 個案 我不想買SMART汽車… Supply chain management Supply chain Outsourcing Global sourcing Channels of Distribution  Wholesalers Retail distribution Transportation modes Competitive advantage of supply chain management Supply chain Outsourcing Global sourcin