marke analysis.docVIP

CBS Car Wash Salon Business Plan Group: Top Gear Member: Chen Jue Li Luxin Liu Shiru Xu Weizhen Liao Huansheng CONTENTS 1 Executive Summary 3 1.1 Objectives 3 1.2 Mission 3 1.3 Keys to Success 4 2 Company Summary 5 2.1 Company Name: CheBangShi Car Wash Salon 5 2.2 Company Type: Limited Liability 5 2.3 Location: Chigang, Haizhu District 5 2.4 Company Description 5 3 Products Services 6 4 Market Analysis Summary 7 4.1 Market Description 7 4.2 Target market 8 4.3 Target consumers 8 4.4 Potential Competitors 9 5 Competition Analysis Summary 11 5.1 SWOT Analysis 11 5.2 Competitive Benchmark Analysis 13 5.3 Competitor Analysis 15 5.4 Competitive Advantages 18 5.5 Market Entry Barriers 20 6 Strategy and Implementation Summary 21 6.1 The Marketing Theory of 4Ps 21 6.2 Sales Strategy 26 6.3 Sales Forecast 27 6.4 Milestones 28 7 Financial Plan 30 7.1 Preparation Stage Expenses: ( Total: ￥80,608) 30 7.2 Break-even Analysis 32 7.3 Projected Profit and Loss 34 7.4 Projected Cash Flows 37 7.5 Projected Balance Sheet 38 7.6 Business Ratios 40 8 Management Summary 41 8.1 CDG，Core Decision Group 41 8.2 Personnel Plan 41 Appendix 42 Market Analysis Summary Market Description There are profound reasons for the popularity of follower and fruit tea. Firstly, Chinese tradition has a drinking habit of follower tea. The application of Beauty flowers such as roses, peach blossom in the inner court palace and folk has a history of thousands of years. Secondly, it is human’s nature to purse beauty. Follower and fruit tea has beautiful color, attractive fragrance and the taste of quietly elegant, which naturally attract the human being. Thirdly, as the increasing awareness of health, the follower and fruit tea with special functions meet the people’s need. According to the market survey, Chinese follower and fruit tea industry is in its infancy; it has a large market space and belongs to the sunrise industry. It is not competitive now. For the HEMC market, our target m