2016商品说明书的翻译.pptVIP

商 品 说 明 书 的 翻 译 Translation of Commodity Specification 第一节 商品说明书和广告的区别 功能不同 语言特点不同 Commodity specification and advertising have publicity, informing effect. All have the efficacy of attracting consumers， guiding consumption and improving visibility. But they also have the difference, mainly in: Specification of the objective is to introduce product knowledge. The purpose of advertising is mainly to promote the sale of commodities and popularize business philosophy. 产品说明书和广告都有宣传、告知作用， 都有吸引消费者、引导消费、提高知名度 的功效。但它们又有区别，主要表现在： 说明书的目的是介绍产品知识，广告的目 的主要是促进商品销售、推广经营理念。 广