2016国际营销案例习题分析.pptVIP

CASE : Coke and Pepsi Learn to Compete in India 小组成员：王研、刘倩吟、吴湘 向荷、严云、李炳、 熊健、牟桂芳、韦晓珠 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. （“全球本土化”是两家都成功实施的一项政策。从本案例当中，找出每一家公司的成功范例。） Question 4. “Global localization”(glocalization) is a policy that both companies have implemented sussessfully.Give examples for each company from the case. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. What is Glocalization? Glocalization：即全球本土化，是globalization（全球化）与localiza