毕业论文 08商务市场营销33班 万佳丽.docVIP

我国绿色营销的现状及探讨以环境保护观念作为其经营思想，以绿色文化为其价值观念，以消费者的绿色消费为中心和出发点，力求满足消费者绿色消费需求，实现全社会的绿色循环。通过绿色营销活动，协调了企业利益保护环境的关系，的发展既能满足当代人的需求，又不至于对后代生存和发展构成危害和威胁，即实现社会经济的可持续发展。绿色营销的主体归根到底是企业，绿色营销是企业的营销活动，绿色营销的策略主要是企业的一系列营销策略构成的。绿色营销必将成为21世纪的经营理念。关键词：绿色营销 现状 障碍 对策 1.绿色营销概述······················································ 1.1绿色营销的内涵·················································· 1.2绿色营销的特点·················································· 1.3绿色营销的兴起·················································· 2.绿色营销综述····················································· 2.1绿色营销的作用·········································