装潢专业毕业设计(论文)_浅析欧乐迪休闲城VI设计.docVIP

PAGE 13 浅析欧乐迪休闲城VI设计 摘 要 当我们生活的节奏变快的时候，突然会发觉，生活变的缺少了激情，自由，轻松和快乐。于是越来越多的人开始追求不同的娱乐的方式… 我们很少有时间去休闲放松，但是我们一旦有时间放松，很多人都会选择叫上自己身边的朋友或家人去K歌，K歌这个活动在现在的生活中似乎成了一种主流的娱乐方式。而像欧乐迪休闲城这种量贩式的KTV他既没有商务会所的浮华，和高消费，又没有夜总会的杂乱，它是朋友聚会，家庭团聚，同学ＰＡＲＴＹ，生日庆祝的好去处，而且消费平民化。它提高了人民文化生活的质量，成为全国娱乐业中最具竞争力的企业，它追求持续盈利，健康成长。不断创新顾客价值。所以我决定了选这个实题作为我这次毕业设计的课题。 我所设计的欧乐迪休闲城是一家量贩式KTV ，量贩式KTV一般具有规模大，营业时间长，价格灵活多变、消费人群多样化等特征。所以他们的要求倾向于简约，时尚，大气、突出专业性、娱乐性，有视觉冲击力，醒目易识别，突出娱乐元素；方案以欧乐迪三个字的变形为主设计LOGO, 因为我个人认为KTV的LOGO用?文字表示更为形象，易懂 。然后围绕KTV的应用部分做一本手册。我的标志设计围绕音符，乐动，为素材进行设计， 整体明快又不失想象空间。我在字体中间加上了星星是为了烘托KTV那种娱乐场所的气氛。故我设计时觉得应色彩艳丽些，那样会更引人注目。 关键词：量贩式KTV/休闲城 /VI /设计 Ou Le Di Self-Service Entertainment Of City Corporate image planning Abstract  When the faster pace of our lives, when, suddenly will find that the lack of passion that people can live, free, relaxed and happy. So more and more people began to pursue different ways of entertainment ... We rarely have time to relax, but once we have time to relax, many people would choose to call on their friends or family around to K Song, K Song of the activity in the present life, seem to have become a mainstream form of entertainment . And as Europe and leisure city this discount Le Di KTV-style business club that he has neither the glitz, and high consumption, and no messy nightclub, which is a gathering of family reunion, classmates PARTY, a good place for birthday celebrations, and consumption of ordinary people. It improves the quality of peoples cultural life, becoming the most competitive companies in the entertainment industry, it is the pursuit of sustained profitability and healthy growth. Innovative customer value. So I decided to choose this topic as my real subject of this graduation project. Oral I design the city is a leisure discount Di style KTV, KTV generally has a wholesale scale, long hours, the price is flexible, diverse consumer groups and other features. Therefore, their demands tend to simple, stylish, atmosphere, outstan