BEC演示文稿·DOVE.pptVIP

About the marketing strategy of Dove chocolate Staple commodities :Dove Chocolate Activity theme :Love on Valentines day The Marketing Mix :4P Product ——王淑倩 Promotion ——黄雅平 Price ——沈成伟 Place ——朱振鹏 Product subdivide Advertising Product packaging product subdivide： Advertising: Advertising media: television, newspapers, books network Product packaging: Brand positioning Target market Th